After Ecuador, the real marketplace for the tourism sector is live! appeared first on TD (Travel Daily Media) Travel Daily Media.
Singapore’s online travel agency, Travel Trade Marketplace, launches EQUATOR as a true marketplace for the tourism industry. All businesses can buy and sell on a single platform that integrates B2B and D2C business models. Sellers have full control over segment pricing and customer engagement based on low transaction fees.
Its initial release allows accommodation operators to promote their rooms and dining services to pre-qualified guests from different industries and business segments. Other products are planned for later releases and will make Equator a one-stop trading platform and marketing channel.
Hotel online sales have grown significantly over the past decade, but the costs to do so have also increased. Opportunity costs have also increased due to duplication and unwanted exposure. Long supply chains have squeezed margins, changed brand narratives, diluted prices and impacted customer turnaround times. Equator’s true e-commerce model offers full transparency between buyers and sellers, original-source content, and uninterrupted pricing. The co-marketing solution further reduces marketing costs.
Its Market Segmented Pricing (MSP) system gives sellers complete control over customer audience and pricing by markets, industries and business segments. The B2B creators module allows sellers to enrich their product offerings by adding complementary products from other carriers with the tap of a finger, without operations or fulfillment. Online and offline sales best practices are combined to generate more quality business, stronger coverage and wider reach at a lower cost of sale.
Senior Vice President – Global Distribution for Absolute Hotel Services (operator of Eastin Hotels, U Hotels & Resorts and Travelodge Hotels), Mr. Nicolas Ishkanian said: “In the vast online landscape, Equator’s different ways of generating Online travel sales serve as a gateway to unlimited new possibilities.
Gary Tay, Head of Sales and Marketing, Berjaya Hotels & Resorts, said: “This collaboration with Equator embodies our shared values of technological innovation, allowing us to complement our business by delivering new customer insights and dynamic synergies to the world. ‘future. »
Equator’s largest shareholder, Anthony Chan of Chan Brothers International, also Managing Director of Chan Brothers Travel Group, added: “We are delighted to be part of this revolutionary model, not only as stakeholders but also as a user. of the Equator distribution system. It offers market-ready products at B2B prices not marked by operators. We can guarantee the best prices for our customers and develop our relationships with travel operators.
After Ecuador, the real marketplace for the tourism sector is live! appeared first on Travel Daily Media.